Lindex has announced a modernization of its store operations, leveraging Microsoft Intune and RFID technology to empower frontline employees and elevate in-store customer experience (CX).
As retail landscapes shift toward a demand for immediacy, the Scandinavian retailer—which operates hundreds of stores across Northern and Central Europe—sought to replace fragmented systems with a unified, secure digital platform. By adopting Microsoft Intune to manage thousands of shared mobile devices, Lindex has streamlined its device management, simplified app access, and allowed staff to remain focused on shopper needs rather than administrative hurdles.
Strategic Alignment with the Microsoft Ecosystem
For Lindex, the transition to Intune was a natural evolution of its existing technology stack. The retailer utilized the platform to manage a fleet of consumer-grade Android devices, reducing hardware costs while increasing operational flexibility.
Joakim Inghammar, Head of Domain Development at Lindex, explained the rationale behind the move:
“For us, choosing Intune was a strategic move grounded in our strong competence with Microsoft platforms. We were already deeply invested in Microsoft’s ecosystem, from productivity tools to cloud infrastructure. Building our mobile platform on Intune let us stay aligned with our overall technology strategy.”
Inghammar noted that the shift was driven by changing consumer behaviors:
“Customers now expect fast, smooth service, whether they want help from staff or prefer to shop on their own,” he said. “That means our teams need to be more flexible, ready to support in any situation.”
Optimizing the Employee Experience (EX)
To ensure a seamless experience for frontline workers, Lindex implemented “Shared Device Mode” via Microsoft Entra ID. This allows employees to sign in to all work applications with a single login at the start of their shift and securely sign out when finished, leaving the device ready for the next user.
The devices are configured with the Microsoft Managed Home Screen app, which presents a curated interface containing only the essential tools needed for the sales floor. This includes inventory routines, delivery lists, and online order pickups.
Carol Quintana, Store Sales Manager at Lindex, highlighted the practical impact on the shop floor:
“Now we have one device with everything in it. I can check stock, receive goods, or update the refill list while staying with the customer. It’s faster and more efficient for everyone.”
The integration of RFID-enabled tools has further revolutionized inventory management. By managing these tools through Intune, Lindex provides staff with real-time product data, significantly improving stock accuracy and replenishment cycles.
A Unified Communication Strategy
Beyond inventory management, Lindex is utilizing Microsoft Teams as its central hub for internal communication. By installing Teams on every managed device, the retailer has created a single space for store updates and coordination, testing features like Shifts, Planner, and Walkie Talkie to enhance collaboration.
Niklas Jenslov, Platform Engineer at Lindex, emphasized the efficiency gained from an IT perspective:
“With Intune, every device is ready right out of the box. We can push updates, maintain security, and ensure every store has the same experience. Managed Home Screen keeps things simple for the teams—they get exactly what they need without distraction. Having all our devices under Intune makes operations manageable at scale. It’s a smarter way to grow.”
Measurable Gains in Efficiency and Accuracy
The digital transformation has already yielded measurable results across Lindex’s 400 stores. With over 3,200 Intune-managed devices in circulation, the retailer reports a reduction in manual tasks and a marked improvement in product availability.
“Some of the benefits have been massive changes in stock accuracy and efficiency,” said Inghammar. “We have more relevant stock in store and the right item at the right time. It has improved our replenishment and strengthened product availability for customers.”
For the frontline staff, the technology translates to more meaningful customer interactions. Klara Frilén, Salesperson at Lindex, commented:
“It’s easier to find information and help customers quickly. I can look up what’s in stock or check an order right on the device. It saves time and keeps me with the customer instead of walking away to check something.”
As Lindex continues to scale its digital capabilities, the focus remains on blending its heritage of Swedish design with a modern, digitally-connected workforce.