How to Give Authentic Customer Service

Smiling store assistant serving a customer

Authentic customer service is more than just solving problems or answering questions. If you’re looking to improve your approach to customer interactions, here’s how to provide authentic customer service..

25 Best Practices for Messaging Customers

A customer receiving a text message on her mobile phone

Effective customer communication is critical for building relationships, boosting satisfaction, and driving business success. To help you refine your approach, here are 25 best practices for messaging customers..

How to Lose Customers by Driving Them Away

A customer driving away in his car

Attracting customers is relatively easy. Advertising that announces that you have quality products and good prices will do that—once. The problem is this: How do you keep those customers from leaving you?