Megan Neale, Co-Founder and COO at Limitless explores the relationship between GigCX and Customer Lifetime Value (CLV) and how it enables brands to re-think their approach to customer service..
Successful online marketers already effectively use A/B testing to constantly improve the rate that visitors to a website undertake a desired action, whether that’s making a purchase, signing up for a subscription, signing up for an email newsletter or simply creating an account with a login and password. Now, that same trusted, rigorous scientific methodology can … Read more
A recent study said that four in 10 senior executives in large companies don’t know the lifetime value of their customers. Surprised? Here are six steps to understanding and applying a customer’s lifetime value..
Don’t we all wish that customers came with a lifetime guarantee? In that perfect world, customer retention would be at 100% and customer turnover would be zero…
When are 20 Dollars and a store manager’s ego more important than a decade of loyalty from a customer?
Determining your customer’s value can literally be the most profitable thing you’ll ever do for your business. Here you can learn more about Marginal Net Worth and Lifetime Value.
One of the most serious and costly mistakes companies make is failing to recognize the difference between the value of a customer today and the long-term value of that customer.