Wiland, a prominent player in predictive audience intelligence, has announced the launch of RetailSignals, a new solution designed to help retailers transform real-world consumer spending behavior into actionable, predictive insights.
The launch comes at a critical time for the retail sector, as brands grapple with shrinking margins, skyrocketing acquisition costs, and eroding customer loyalty. RetailSignals aims to bridge the gap between raw data and customer experience (CX) by providing a forward-looking view of shopper behavior.
Moving Beyond “Modeled Assumptions”
While many retail analytics tools rely on small survey panels or limited loyalty program data, RetailSignals is built on actual verified spend behavior across more than 254 million U.S. consumers. By analyzing transactions across thousands of brands and categories, the platform offers retailers visibility into the 90% of consumer spending that typically occurs outside their own “four walls.”
The solution is designed to integrate seamlessly into existing marketing stacks, including CDPs, CRMs, and clean rooms like Snowflake, allowing CX teams to move from data collection to impact more efficiently.
Mike Gingell, CEO of Wiland, emphasized the importance of utility over volume in the current data landscape:
“Retailers don’t win by having the most data—they win by knowing what to do with it. RetailSignals helps retailers find the right customers, keep them engaged, and grow revenue by using predictive analytics to understand what shoppers are likely to do next.”
Predictive Intelligence for the Full Customer Lifecycle
RetailSignals focuses on three core pillars of the retail journey:
- Precision Acquisition: Identifying high-propensity shoppers based on verified transaction history rather than just demographics.
- Granular Retention: Distinguishing between truly loyal customers and those at risk of churning to competitors, allowing for more personalized retention strategies.
- Lifetime Value Growth: Predicting future spend and purchase frequency to expand share-of-wallet across digital and physical channels.
Unlike traditional cooperative data models, RetailSignals does not require retailers to contribute their own customer data to participate. It is available as a standalone solution, enabling brands to leverage third-party transaction intelligence to target competitors’ shoppers and uncover new cross-brand opportunities.
Showcasing at eTail 2026
The announcement precedes Wiland’s presence at eTail 2026 in Palm Springs (February 23–26). Attendees will be able to see firsthand how the platform uses proprietary predictive analytics to segment audiences based on loyalty, frequency, and spend potential.
With this launch, Wiland continues to expand its MarketSignals portfolio, positioning itself as a key partner for retailers looking to replace reactive reporting with proactive, data-driven CX strategies.
For more information on how RetailSignals is reshaping retail intelligence, visit wiland.com/data/retailsignals/.