What Exactly Is CRM?

Customer Relationship Management

CRM may or may not prove to be the answer to providing excellent customer care, but the philosophy of putting customers at the heart of our business is definitely a step in the right direction.

In Challenging Times Service Matters Most

Delivery man with customer

In difficult economic times, some businesses cut costs by cutting corners on customer service. This is exactly the wrong thing to do. Right now, service matters more than ever. Here’s why.

What’s a Customer Worth?

Customer Lifetime Value

One of the most serious and costly mistakes companies make is failing to recognize the difference between the value of a customer today and the long-term value of that customer.