The Omnichannel Customer Experience

Online customer service rep

The omnichannel approach has been used by marketers to reach as many customers as possible, especially in the current circumstances, where most physical stores remain closed and rely on online purchases..

Getting Smart About Omnichannel

Omni Channel Screen

The challenge for CX leaders is to build a multichannel communication strategy to reach customers either in a way they want or via channels they prefer. Sharon Smith of Conduent explains..

Customer Experience and Omnichannel are Top Priorities for Banks in 2018

Online banking

Building stronger customer experiences and unifying their digital and traditional channels will be a top priority for bankers in 2018, according to Computer Services, Inc.’s annual Banking Priorities Executive Report. Nearly half of the respondents (48 percent) plan to increase spending on customer experience initiatives in 2018, with the same percentage indicating that reaching new … Read more