A New Spin on Mystery Shopping

Mystery shopper

In today’s fast-changing and competitive environment, excellent customer service is essential for success. Here’s how to keep your customers – for life!

How to Conduct Business to Business Customer Satisfaction Surveys

B2B customer service

The basic concept of business-to-business CRM is often described as allowing the larger business to be as responsive to the needs of its customer as a small business. In this detailed, step by step plan, John Coldwell shows how businesses large and small can identify those needs.

How to Score Customer Loyalty Surveys

Customer Feedback Survey List

This article discusses the development of an internal scoring index that can be used by survey companies administering customer satisfaction surveys, customer loyalty surveys, or surveys that measure both satisfaction and loyalty..