What Is a 360 Degree Customer View?

360 Degree customer view

With competition fiercer than ever before, the ability to fully understand and cater to customer needs isn’t just ideal, it’s imperative. Enter the concept of a 360 Degree Customer View, a strategy that enables businesses..

Five Smart Ways to Collect Customer Feedback

Customer filling in online survey

As a business owner or customer service manager, you’re likely hyper-aware that customer feedback is the single-most critical factor in success. Here are five ways to effectively collect customer feedback..

The 20/5 Rule of Customer Service

customer service rule

On average, when people are asked to share their experiences, we find they share 20 negative experiences vs. 5 awesome experiences – this is the 20/5 rule of customer service..

Why Customer Satisfaction Surveys Backfire

Customer Feedback Screen

Are you following the trend of conducting customer surveys? You might want to think again. In this article John Tschohl argues that developing your leadership team and workforce to provide superior service is a better use of resources..