How to Conduct Business to Business Customer Satisfaction Surveys

B2B customer service

The basic concept of business-to-business CRM is often described as allowing the larger business to be as responsive to the needs of its customer as a small business. In this detailed, step by step plan, John Coldwell shows how businesses large and small can identify those needs.

You Made a Mistake, Now I am Your Biggest Fan

Dessert served in resturant

People are telling stories about you and your business. What kind of stories are they telling? View every customer problem as an opportunity to produce a cheerleader for your business. Turn your potential nightmare into a great story. Do the right thing.

Customer Service Is King

Customer is King

Do you know the one thing that can make or break your business faster than anything else? If you said Customer Service – give yourself a prize.

Blocks to Customer Focus

Customer Focus

Despite all the proclamations, catchy advertising slogans, and customer service publicity, service levels have improved only marginally in the last few years. Learn more about the blocks to customer focus.

Managing Customer Contacts

Customer contacts

You work extremely hard to attract customers for your business. Once you have them, managing your customer contacts can help you keep them from jumping to competitors.

Are You Hearing Your Customers?

Customer communication

How can you ensure your ‘tracking service’ is on? Keep communication open to always hear your customers. Don’t just send messages; encourage theirs, as well. Learn more in this article.

Great Service Means Being Extraordinary

extraordinary customer service

Great service means much, much more than meeting a minimal standard. It means doing extraordinary and sometimes outrageous things on behalf of your customers or clients.