Is Your Focus on You or Your Customers?

Customer focus

We often oversimplify what we believe a customer’s need is, often due to the fact that many organizations view customer needs through an internal lens. Now is the time to refocus on your customers..

Banks Come out on Top with Customers: What Can Others Learn?

Customer paying with contactless card

Explain Market Research, one of the UK’s leading customer insight agencies, has explored how companies turn customers into fans, and banks came out on top. The insights were discovered at an intensive five-day sprint during this summer’s NWG Innovation Festival, where design sprint members established that companies needto create a deeper connection based on shared values … Read more

How to Reduce Customer Friction

Customers meeting with saleswomen

One of the most important ways to improve the customer experience is to make it easier for customers to do business with you. Shep Hyken explains..