5 Ways to Break Bad News and Still Keep Customers Happy

Businessman with client

Once when my youngest daughter was about twelve she had a plan in mind for an upcoming trip. I don’t remember the details, but it was not a very realistic plan. “We’ll see,” I told her as she was laying it out for me. “Right,” she sneered in the way that only a tween girl talking … Read more

A Day in the Life of a Utility Field Collections Officer

Field Collections Officer (FCO) with clients

The job of a field collections officer (FCO) in the utility sector is sometimes perceived in a negative light. When thinking of debt collection, it’s not uncommon to imagine aggressive or intimidating collectors harassing customers. Our own research has found that 50% of customers feel they have been harassed during collections processes, while 48% say … Read more

The Rise of the Customer Insight Business

Customer insight arrow

Being customer led makes for better businesses. It’s as simple as that. While digital advances mean that the customer’s world is being inexorably re-imagined, the customer needs to be kept close. However, as businesses struggle to keep on top of the growing mass of customer information stored in disparate siloes, it can result in customers … Read more

Building Your Brand: Why Personalisation Is Key

Happy people

In a world where automated emails are deleted without a second thought and more and more businesses are opening their doors every day, you need to stand out if you want to get noticed. You can do this through personalisation, which not only includes the personal experience you give your customers, but also how you … Read more

The 5 Biggest Preventable Failings in Customer Service

Smilesy survey

We’re full steam ahead into the digital age, where most of your customers spend a couple of seconds searching and find endless companies that offer similar services and products to your business. So with it seemingly so easy for a prospect to choose a business over yours, how do you set yourself apart from the … Read more

How Automated A/B Testing Can Lift Customer Lifetime Value

Customer Lifetime Value

Successful online marketers already effectively use A/B testing to constantly improve the rate that visitors to a website undertake a desired action, whether that’s making a purchase, signing up for a subscription, signing up for an email newsletter or simply creating an account with a login and password. Now, that same trusted, rigorous scientific methodology can … Read more

How to Inspire and Engage Your Customer Service Staff

Customer service staff

All over the web, you can find articles detailing tricks to engage and improve sales staff, marketers, middle managers, and more. However, when it comes to those employees who have the grueling job of keeping customers happy, the literature is few and far between. Most companies assume that customer service workers are naturally sociable and … Read more

40 Ways to Name to Your Customer Service Department

Customer service employees

When it comes to choosing a name for your customer service department you can be as creative as you want to be or take a more traditional approach. The choice is yours! Here are a few ideas to get you started.

A Practical Guide to Business VoIP Handsets

Mitel 5360 IP Phone

The global shift to VoIP telephony seems inevitable. Its advantages, in terms of cost-efficiency, scalability, add-on features and flexibility, are undeniable. Read our comprehensive VoIP handset guide to learn more..